Jigga likes Stripes…
Since the alleged Blueprint 3 album cover first emerged, I dug it. The design, the all white instruments, and the three red stripes. It had impact without being overdone… essentially what the root of most graphic design is. It honestly struck me as a Kanye type cover, with it being more toward the art side than any of Jay’s previous covers that I could remember.
 
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Earlier this week, I saw the behind the scenes video of the Rocawear campaign and Jay had on a t-shirt with the same three red-stripes on the sleeve.Â
Then at the start of the leaked clips from the ‘Run this Town’ video the stripes appear again.
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I just like the consistency in the marketing. Something like a bat signal of sorts. A statement with no words. Saying something while saying nothing at all. Branding.
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