Verizon is coming at Apple’s NECK!!!
Granted, competition occurs in any industry and in the ad business a certain amount of trash talk is bound to take place. I mean even Bounty paper towels does the split screen of the other paper towel ‘not quite’ being able to wipe up Billy’s spilled apple juice quite as good. In America’s wireless market the big guns are Verizon, AT&T, Sprint, and T-Mobile. (sorry Hoodlynites, sadly Cricket and Metro PCS aren’t among them). In my opinion, the overall breakdown of these are Verizon has the best service but the phones are trash, and then there are the other three: AT&T if you want an iPhone, T-Mobile to easily use international and unlocked phones, and Sprint for, well I’m not sure, I don’t like Sprint really, lol.
Recently Verizon, who has remained pretty neutral by taking a ‘better service than ALL of yall’ approach, has decided to specifically COME AT THE JUGULAR of both AT&T and Apple in their advertising. In the most recent future it started with the ‘There’s a Map for that’ TV spots, which I think are really well done. A direct spin off of Apple’s ‘There’s an APP for that’, Verizon points to the fact that AT&T’s service is really sketchy in some instances(and I can vouch, I have AT&T) and show how there’s a MAP for the reason why calls drop and customers can’t get reception everywhere. It’s witty, simple and the premise is clear.
Furthering this along, I saw another TV ad where a number of short phrases in black text appear on a white background(obviously very Apple-esque). These statements like ‘iDont have a real keyboard’ and ‘iDont take pictures in the dark’ are clear jabs and amongst the things that iPhone critics usually argue. It’s all really funny to me.
But on the hardware front, what does this all mean? Well the phone, Motorola’s Droid, is allegedly releasing on October 30th. It’s running Android, Google’s OS, and it’s supposed to have some pretty big features. Check out more about it here and catch pics of it here.
I’m excited to see what this ends up being but I refuse to give glory to anything else presented as the ‘iPhone killer’, because that’s clearly been a bust in the past. Blackberry storm anyone? Yea, lets not rehash horror stories. Perhaps the changing tide will be Googles involvement and the marketing dollars being put behind it. Only time will tell. All you Verizon folk be sure to let me know if you cop, I’ll be keeping a close eye on this one.
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